Our Advice and Consulting Work:

The Discovery Process

Stakeholder Interviews. we will conduct stakeholder interviews during the needs Analysis, Determine the state of the union so to speak. We propose interviewing the key company decision makers AND the field persons.

Assessment of Current Client Web Properties. we will provide the client/company with an overview of the current Web Properties in regards to; navigation, design, content, technology, functionality, usability, management and all internet marketing related activities SEO, Social Media and SEM.

Assessment of Online Visibility. In this document we will provide the client/company with an overview of the company’s current online presence in both vertical and geographic markets, how you stand up to your keyword and Social and business competitors and how to outrank and convert them.

The Strategy

User & Content Requirements. The user requirements document outlines the minimum user requirements that the Web site and online marketing components should be designed to, based on the industry standards, best practices and audience demographic makeup. The content requirements document specifies the types of content that will be accepted for use on the Web and the file formats, responsibilities, locations and process in which this content should be submitted.

Functional Specifications and Requirements. Functional requirements for the Web site and online marketing awareness driving initiatives are contained in this document, including a complete overviews of each marketing initiative and how they work together and build strength to drive both traffic sales.

Media Plan (Web 2.0 & User Generated Content Strategy) In this document, we will create a plan for the initial launch, early promotions and continuous traffic drivers for the newly redesigned client/company Web site leveraging new media “Web 2.0” strategies and vehicles including; blogs, social networking sites, online forums, video aggregation sites, podcasting, RSS feeds, widgets, email communications and search strategies. This document will contribute to both the phased evolution and implementation plan along with the cost and timeline projection deliverables.

Metrics of Success & Return on Investment (ROI) Methodology Defined. This document will provide a clear definition of the metrics that will be used to measure qualitative and quantitative results. Additionally, we will provide the ROI methodology with baseline objectives and an outline with the cost benefits of implementing this solution in both measurable hard and soft dollars.

The Scope of Work

Site Information Architecture Recommendations. The site information architecture recommendations provide a visual representation of the suggested site structure and navigation for meeting the specified objectives of this project.

Content Management System (CMS) Recommendations. The content management System recommendation matrix will identify options for a CMS system based on the integration and technology requirements identified during the discovery process.

Phased Evolution and Implementation Plan. The phased evolution plan is the document that contains ideas and suggestions for future development, enhancements and functionality. This plan is a contributing part of the Cost Projections and Timeline document, and outlines the functionality that will launch in the initial phases of the project (with maximum of 24 months in advance).

Cost Projections and Timelines. The Cost Projections and Timelines document provides financial projections and development timelines for planned phases of the project.