Frequently Asked Questions

1. Why should you promote your website with Search Engine marketing?

Search engine marketing is vital. Next to E-mail, using Search Engines is the second most performed activity on the Internet, followed by researching products, places and services. If your website can't be found on the major Search Engines then you'll be missing a significant amount of potential website traffic.

2. What are the benefits to you from Search Engine Marketing and Optimization?

• Improved search engine rankings

• Stronger Revenue through higher targeted traffic that results in high conversion rates

• Reduced advertising costs

• New market opportunities

• Strong ROI (Return On Investment)

• Increased sales and client based list generation value.

• Expanded customer awareness

• Increased search engine visibility

3. Can you be guaranteed top ten placement in Major Search Engines?

Watch out for any search engine marketing companies or consultants that guarantee top 10. Not even the most professional search engine consultant can guarantee top ten placements in Search Engine results. If anyone promises you this, don't believe it.

There are, "sponsored" links which appear near the top of search engine rankings -- typically these are Pay-Per-Click (PPC) services, where your ranking is determined by a combination of site quality, search quality, tag quality and bidding process.

4. Are there ways to trick Search Engines into giving you a high ranking in Google or Yahoo?

Tricking the search engines should never be considered! It's a good way to get penalized or banned completely from search engines. There are many effective search engine positioning strategies we can use to promote your website without having to break or manipulate the rules that in fact have been proven to create higher rankings and stronger targeted visits resulting in substantially higher conversion rates.

5. What are keywords? Why do I want them?

These are the words or preferably phrases that a person uses to enter in a search to find your site or the solution to a given problem they have. When a web "surfer" uses a search engine, they type "key words / Keyword Phrases" into a form, and the search engine returns a list of web pages and pay per click adds that match those keywords.

6. How do I choose the right keywords?

I use professional tools (WebCEO and Word Tracker) that access and reveal the right keywords and key phrases to match your website or business needs focusing not only on Demand but measuring against real Supply and supply quality as well. We have keyword and key phrase Internet usage statistics that help us know what keywords will give you the best results and conversions. This knowledge is the absolute 100% foundation to the success or failure of business ventures online.

7. How long will it take a search engine to list your web pages?

New Sitemap indexing techniques are getting many/most pages listed within 24 to 48 hours however traditionally submitted sites to many search engines take several weeks to add most web sites, and a few take up to 4 months, DMOZ can take up to 2 years to mass index offer your site to search engines.

8. What are META Tags? Why do I want them?

Meta tags are part of the HTML code that search engines look for but most visitors to your pages never see. Meta tags go between the head tags of an HTML page and are your free advertising method in organic listings so your title, description and keyword tags are VERY important in your both organic listings, PPC listings and in your quality guidelines with Google. You can control how a search engine lists your web site with the meta tags.